We are proud to announce that a selection of our work is on display during the ‘SUPERMART' exhibition in the Museum of the Image. ‘SUPERMART', a narrative exhibition on packaging design. Placing the seemingly everyday on a pedestal, SUPERMART is an exhibition in which packaging plays the lead. Open until 1 April 2012.
PostNL sends out orange Christmas cards to cause a chain reaction. Readers are motivated to go to eenoranjekerst.nl and send an orange card to their loved ones. By doing so colouring Christmas a little orange. For every card sent PostNL donates a meal to the World Food Programme.
VBAT designed a new global visual identity for the HEINEKEN company. It has been designed to help differentiate the company from the brand, reflecting the multi-brand character of the company whilst staying true to the company’s roots.
In the highly competitive and changing Dutch insurance market, direct writer FBTO has chosen a new strategy based on convenience, individual choice and easy living. VBAT developed a fresh, colourful and optimistic new identity, built around the iconic “O”. Representing freedom, individual choice and a positive lifestyle
Tri Medvedya one of Russias’ national beers launched on the huge national rock festival - Rock on Volga 2011 - which drew 245.000 people. VBAT designed their new identity present on the entire festival which was broadcasted on Russian national television.
Following the new pay-off for Heineken, VBAT designed their new key visual to load 'open your world' worldwide. In May 2011 the new visual has been introduced in London, making Heineken an unavoidable icon across town.
Have you always wanted to spy on what’s happening behind the scenes of a branding and design agency? This is your unique chance! On Thursday, 12 May VBAT opens doors to expose our creative talent, for the Creative Amsterdam Open Studio Night 2011.
VBAT has been appointed with the rebranding of TNT Post to the newly unveiled PostNL. The developed consumer-focused ‘Dynamic Heart’ logo gives PostNL a clearly defined personality. The full-scale identity project involves design of all consumer touch-points for the new brand to be launched at the end of May 2011.
Vroaam! is the yearly national career event for creatives organized by the Association of Dutch Designers (BNO), Photographers Federation and PANL.
VBAT wins WPPed Cream award 2010 for Libelle T-Spot activation concept. Libelle, a lifestyle magazine for women, invited us to develop a unique concept around the perception of the brand Libelle in 2019 (leading up to Libelle’s 75th birthday).
Eugene Bay heads up the 2010 Design jury at Eurobest in Hamburg this week. The Eurobest Awards celebrates Europe’s creative industry and runs from 6-8 December.
VBAT developed the new identity for one of the largest Mexican breweries, Cuauhtémoc Moctezuma. An ideal balance between the rich history and culture and its ambitious future goals. The logo shows a recognizable link to the company fundament as it is known today, being the two Emperors: Cuauhtémoc and Moctezuma
140 years of Amstel celebrates the culmination of quality brewing tradition and emotional consumer enjoyment. A revitalised presence highlights the rich moments together with Amstel as the key to an uncomplicated world.
Since winning the pitch at the end of 2009, VBAT have worked on developing the complete Amvest identity. Based on the logo design, VBAT developed a new website, corporate brochure, brand book, brand movie, new interior graphics and signing, and a launch event.
VBAT has won Gold at the Graphis Design Annual 2011 Awards. Graphis, based in New York, serves as a platform for outstanding work in Design, Advertising and Photography. VBAT received the gold award for the SNS Bank retail design, which has been appropriately dubbed ‘the walk-in website’.
VBAT was recognised at The 2010 Dieline Awards in Chicago’s Trump Tower. We received the silver award for the innovative package design for the recently launched Amstel Pulse beer.
Telfort’s new identity will be implemented nationwide throughout their 36 retail stores, on all packaging and across all communication carriers.
VBAT has appointed Andy Palmer Smith in the new role of Retail Creative Director. This new position has been created in response to market changes and client needs.
3 Products designed by VBAT have been recognized by the Levensmiddelenkrant as part of the Best Introductions of 2009! Shine of Crystal Clear, Jillz and the Mona ‘Oud Hollandsche Pudding’.
For the third successive year NS launches an annual report with an unconventional concept, exposing the voice of their travellers.
GAMMA implements new 10.000m2 DIY retail concept stretching identity, store design, communication and PL packaging range.
John Comitis appointed as Executive Creative Director (ECD).
Chile’s largest brewer, CCU, has appointed VBAT to relaunch the country’s biggest brand, Cristal beer.
NS Annual Report 2008 receives Sijthoffprijs.
25 year client, Mona, is voted as #1 Consumer Brand (jumps from #7 to #1 in 2 years).
Jillz sparkles to succes winning a 2009 Silver Pentaward.
Eugene Bay is inaugurated into the ADCN hall of fame.
VBAT wins Eurobest Award for Amstel Pulse.
Segredo celebrates in Brazilian mood winning a 2008 Bronze Pentaward.
VBAT wins Gold Lion in Cannes with Amstel Pulse.
VBAT wins Red Dot Award for Whole Earth cans.
Honourable commendation Grapedistrict at Design Week Awards.
VBAT develops grid for ADCN Yearbook
Teun Anders leaves VBAT.
Grapedistrict and Bunabet nominated for Dutch Design awards. Website Super de Boer nominated for Website of the Year. VBAT finalist at Design Week Awards.
London FAB Award for Not Guilty ice cream packaging.
Dutch Design Award for Buna Bet coffee franchise.
Retail Design and Retail Branding become a new area of business.
After 3 years of trying we conclude that the Enterprise IG group is not for us. Being conceptually strong and maybe also a little too stubborn we choose for the creative focus and are given the opportunity to act as an independent brand within the WPP group.
ABN AMRO stand wins exhibit design award.
Further internationalisation with new international clients like Heineken, Wessanen and ING Group. Biggest refresh operation in the history of VBAT for the Super de Boer supermarket chain with both corporate, packaging, retail and interactive design.
VBAT moves back to Amsterdam, to a magnificent old bicycle factory in the Pilotenstraat. Growth continues to 90+ employees and 10M+ revenues.
Silver ADCN award for Etos packaging.
Due to the WPP merger, VBAT acquires Brown/KSDP, a South African satellite office and integrates the team of 9 within the group.
Business picks up miraculously and against the general trend. It is the beginning of our best years. Our service branding offer grows and the interactive unit grows from 4 to 14 people.
Investments, initiatives and internet bubble do not pass VBAT untouched. VBAT shrinks with 12 people to a staff of 70.
New office at WTC Schiphol Airport.
International clients call for international focus. VBAT joins WPP group to address these new challenges. VBAT initially integrates within the newly developed Enterprise IG group and launches a dual branding label; VBAT Enterprise.
Visser Bay Anders Toscani is transformed to simply VBAT as the names do not travel well.
Qi goes its own way and with Bob van der Lee, VBAT founds the Interactive unit as an integrated service offer.
Gold ADCN award for the Bykare pharmaceuticals packaging line.
Founding of Qi @VBAT as our Interactive offer in the marketplace.
Silver ADCN award for CPC packaging.
Strong position in the Dutch market for corporate and packaging design. With the development of the brand Libertel as the first commercial mobile telephone company, service branding becomes an inextricable part of the agency.
Silver ADCN award for Douwe Egberts coffee packaging, for Urban Opera and for Breda Fotografica identity.
Visser Bay Anders Toscani steps out of the Y&R group and becomes an independent full service design agency.
An ADCN Lamp for the HEMA Biscuit Line and an ADCN Golden Lamp for the Jordasch Brand Identity.
Jan Toscani leaves VBAT
Silver ADCN award for our own new years mailing.
Silver ADCN award for the annual report of Royal Dutch Papermills, for the packaging range for Akzo Coatings and the packaging range of Red Band Venco sweets.
Eugene Bay becomes Chairman of the BNO (Dutch Design Association) for the coming five years.
Becoming one of the fastest growing design agencies in the market with an almost entirely creative staff.
Eugene Bay on Board of BNO.
The Art Directors Club's award " the lamp". At that time the only creative prize worth mentioning. The first of many and in becoming the most awarded design agency in the Netherlands.
The agency changes to Visser, Bay, Anders, Toscani, when Jan Toscani becomes the fourth partner as Van Raam leaves the agency. Doc Visser leaves shortly after but the name is kept intact.
Steady growth of client list, including; Red Band Venco (Confectionary), de Bijenkorf (Department store), Bokma (Liquor) and Coebergh.
Positioned as the premium beer of the Netherlands, keepint all the heritage of one of the most traditional beer makers and making it accessible for nationwide distribution.
A new type of yoghurt with living bacteria. Lot's of jokes about left turning and right turning bacteria, but you could say the first functional food project. And the first experience in what later turned out to become one of expert fields; fmcg health brands.
Our first 3D-project was developing a commercially expoitable folder system for the royal dutch mail (PTT post).
Moved into our permanent offices - Assumburg, Amsterdam.
There is hardly any product more fast moving than potato crisps. Smiths has been a client for more then 19 years and this was the biggest step they've taken. They had to do something revolutionary to beat competition and beginning private label. Together with a illustrious ad campaign it succeeded. It is now by far the most sold item in its segment and the basis for the market dominant position of Smiths/Lays.
Brand Beer, together with Mona, our most loyal client. Brand Beer started exporting the pride of limburg to the rest of the Netherlands. Our start in a category in which we've grown as one of the worlds leading agencies.
Found a temporary office in the, at that time, new and upcoming communication neighbourhood Nijenburg Buitenveldert. It was the moment to show ourselves on the Dutch design market as Visser Bay Anders & Van Raam Design.
In the beginning we worked on clients of the Young & Rubicam group. But quickly finding our own spot within this communication group with clients like FIAT and Dutch Wol Mark Institute. Our first project to get produced was the trade & dealer magazine for FIAT - de Stuurkolom"!
That's more or less how every agency start and we don't think we were any different. We were the first multi-disciplined agency to combine the two major graphic design areas - Corporate Identity and Packaging. We worked in the offices of Y&R's Design House in the quiet and pitoresq Oudekerk a/d Amstel. Desperately looking for a nice space in Amsterdam.
First multi disciplined agency- Corporate Identity and Packaging. Worked in the offices of Y&R's Design House, Oudekerk.