DISCIPLINES

Identity

Building a strong brand is a crucial factor in success. A unique identity that captures the DNA is vital for recognition and to communicate your brand effectively. The very nature of the brand expressed through consistent design, behaviour and engagement. One relevant story for customers, employees, stakeholders and shareholders.

We offer:

• Model making
• Brand positioning
• Brand identity
• Brand architecture
• Brand portfolio
• Annual reporting
• Corporate responsibility
• Brand engagement
• Brand collateral
• Brand guardianship
• Brand manuals
• Brand activation
• Identity implementation

We have developed brands and expressions for, amongst others: DELA, Essent, ING, Interpolis, SNS Bank, Super de Boer, Telfort and TNT.

Packaging

Our aim is to communicate a brand story in a split second. We develop product branding and packaging design with the end consumer in mind. Discovering innovative forms to capture the story of a brand, working with cohesive materials and graphic decoration. Expressing a consistent line of thinking to maximize product experience.

We offer:

• Product portfolio management
• Product re-launches
• Product development
• Product packaging
• Private label
• Brand extensions
• Innovation workshops

Retail

We focus on a strong retail presence, translating the brand into format strategy. Developing a strong identity including all communication layers, layout, zoning and signing. We ensure a strong graphic consistency through the complete store, ATL, BTL and product design. With full 3D experience in retail we deliver full consumer experience.

We offer:

• Retail format
• Retail communication
• In-store communication
• Customer experience
• Store design
• Interior design
• Brand experience
• Events
• Signage
• Routing, layout, zoning