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Telfort
A loose organic colourful look and feel has been created to bring the brands new expression to life.
The brand logo is the source of this new brand expression; blue representing the brands solid, technical know how and expertise. Supported by a colourful and highly expressive brand style that brings to life the festive uncomplicated Telfort brand world. It avoids multi-level content communication but ops for simplicity with easy to follow messaging. A freestanding, dynamic, tong-in cheek photography style has been used to bring to life the carefree mood and optimistic character of our customers.
Telfort
The Telfort Store environments have all been refitted in the new brand style, bringing colour and life to shopping streets throughout the Netherlands.
A key goal for the refit was that each store should become a billboard for the Telfort brand, optimising the impact of the new identity and advertising campaign with consumers. Three pilot stores have also been opened which use newly developed product displays which focus on simplifying product choice, helping customers and delivering on the brand’s no-nonsense promise.