Passing on memories
As market leader in funeral services and insurance with over 3 million members, DELA needed refreshment in their strategy and identity.
They wanted to shift focus to ‘continuation of life’. This was a delicate assignment where branding had to play a secondary, yet supporting role. The central theme is solidarity where it’s not about death but about life. Based upon the thought that a person only dies after he or she is forgotten, we created a branded world of passing on. Passing on memories, wisdom, love, items and the many others things by which people are remembered.