Setting revolutionary standards
Three Dutch energy utility companies decided to merge after the liberalisation drive by the government in the mid 90’s.
Institutions in this market always looked formal and functional. The new market opportunities resulting from this liberalisation climate forced these companies to develop a more consumer-focussed brand. VBAT helped Essent become the first non-institutional looking brand in the Netherlands. A brand film with a theme song was created to introduce the new identity.