Not guilty
Freeez, a new player on the FMCG market, focuses on the growing low carb, low cal market demand.
Based on the ‘Not Guilty’ concept, FREEEZ! is positioned as a ‘cheeky’ challenger brand with a new way of looking at the light market segment. With a minimal budget the concept is translated into a paparazzi style of photography, using the packaging itself as ‘Europe’s smallest billboard’.