A global brand store
JC Rags, a premium fashion brand based in the Netherlands, uses contemporary urban society as a source of inspiration for its collections.
Our work on international fair stands and brand stores reflects this brand DNA by using found materials and industrial forms to create an inspiring environment for the product. Originally conceived as a flat-pack brand space that opens up out of a central transport container for each show, the eye-catching stand really captures the essence of JC Rags.