Commitment to authenticity
For centuries, Belgium has been synonymous with top quality beers. Maes has been thriving in the worlds most critical beer market.
VBAT was tasked with developing a new style that would represent the brands’ enduring commitment to authenticity and quality. The design focuses on the ‘Maes Brothers’ - a symbol of craftsmanship, Blue which is the colour of Maes and the bottle profile which sports a long neck, a fine shoulder and a robust barrel; an uncluttered and uncomplicated profile.