Revolutionary different
FrieslandCampina’s Valess doesn't focus on vegetarians primarily, but on everyone that prefers not eating meat now and then.
Valess is healthy and is above all very tasty. The brand had to distinguish itself from existing vegetarian products. Therefore VBAT choose to apply an outstanding purple colour for the packaging. The focus for restyling was to raise the appetite appeal and to underline the difference between the various flavours.